The Mac Mini too is fine for everyday users, but lacks the grunt the Studio offers. The iMac is a beautiful machine for less demanding users but tops out at an eight-core standard M1 and 16GB of RAM. It is the Mac for creatives – musicians, photographers, filmmakers, designers and even coders that want the desktop experience, more ports, and need to go beyond what the current iMac can do. The Mac Studio name has arrived with intent. Pro-grade Macs have long been the choice of many creative professionals, and that’s something the company is willing to devote considerable resources to maintaining. Mac represents a much smaller slice of Apple’s gargantuan profits than the iPhone and the company’s services arm.
The Mac Studio, however, is a more creator-focused machine and is therefore relatively niche, even within the Mac lineup.
In the run-up to its launch, Apple kept the Mac Studio under wraps in a way that’s almost impossible with its iPhones, subject as they are to frenzied speculation across the consumer tech press.
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